Whanganui Regional Museum’s popular Outfit of the Month series continues with the next fashion talk on Friday 4 July at 12:15pm, which takes a special look at a classic woollen dress with a stylish twist.

The featured outfit for July is a day dress made from Wallace tartan. An example of post-war fashion, the dress reflects the 1950s enthusiasm for structured silhouettes and statement patterns.

The Wallace tartan is arguably one of the most recognisable and striking of all Scottish tartans, associated with the famous Scottish patriot Sir William Wallace.

Tartan styles experienced a revival during the 1950s. Designers embraced tartan’s strong visual appeal, pairing it with the era’s fitted bodices and flared skirts to create garments that felt both traditional and modern. The crisp plaid and strong pattern would have made it a fashion-forward choice at that time. It reflected the post-war desire for elegant practicality with a splash of individuality, making it popular not just in the UK but in countries like New Zealand, where many families maintained strong ties to British and Scottish heritage.

Originally worn by Mrs. L.A. Sergeant (born Annie May Lowe in 1899), who later emigrated with her family from England to New Zealand, the dress was gifted to the Museum by her daughter, Jean Frank. Jean was a dedicated Wanganui Museum staff member from 1970 to 1988, holding roles that included Artist, Display Artist, and Senior Assistant.

The fashion talk will be presented by Pou Ārahi/Director, Dr Bronwyn Labrum. ‘This dress is a stylish piece from the 1950s and a connection to the journeys of migration, memory, and family heritage,’ says Labrum. ‘Clothing like this speaks volumes about the era’s fashion, but also the everyday lives of women who wore them.’

The dress will remain on display throughout July, following the free lunchtime talk. All are welcome to attend. Koha or donations are appreciated to support the Museum’s ongoing work in preserving Whanganui’s rich cultural history.