A cherished New Zealand tradition will take centre stage as the Whanganui Regional Museum unveils its next instalment of Ko te Kākahu o te Marama – Outfit of the Month. September’s feature is an ivory-coloured sleeveless dress, and a symbol of a significant rite of passage in Kiwi culture.

The dress, worn by Rosemary Haylock in the early 1970s for her 21st birthday celebration, reflects the importance of this milestone in New Zealand society. The 21st birthday is traditionally celebrated by a large gathering of family and friends, with speeches and toasts. It represents a coming of age, dating back to a time when turning twenty-one signified reaching the age of majority and acquiring full legal rights and responsibilities.

Rosemary’s dress, an elegant piece that captures the essence of 1970s fashion, was generously donated to the Museum by her mother, Hilary Haylock (nee Wilson), in 1999.

Dr. Bronwyn Labrum, Pou Ārahi/Director of Whanganui Regional Museum, expressed her excitement about the upcoming event, saying, “This dress is not just a beautiful garment; it is a piece of our collective history. By showcasing it, we’re inviting the community to reconnect with a tradition that has played a significant role in shaping New Zealand’s cultural identity.”

Dr. Labrum will host an informal public talk to present the dress as part of the Outfit of the Month series. This monthly event highlights items from the Museum’s extensive clothing and textile collection, offering visitors a glimpse into the rich history preserved within its walls.

The community is warmly invited to attend the presentation in the Museum at 12:15pm on Friday, 6th September. Admission is free, and while no booking is necessary, a koha for the Museum is always appreciated. The dress will remain on display throughout September, allowing visitors a chance to appreciate its historical significance.